Understanding Stock Market Movement

Given enough time investing in the stock market, a trader will tell you that the research and analysis require the most time. In order to be successful, an investor needs to understand how the markets move and how to interpret differences in the various market indexes and what they mean. This kind of evaluation becomes an important part of an investor’s technical analysis of the stock market. It can add further clarity to various stock market movements and help an investor to find potential trades.

Let’s start this review by looking at each of the big three market indexes:

o S&P 500 – This market index is most commonly used by professionals in the financial world because it includes such a large sector of the market. It includes 500 of the most widely traded stocks and because it is a market cap weighted index, changes in larger companies tend to reflect more strongly than small cap stocks. The S&P 500 tends to be a more accurate indicator of market movements than the Dow.

o The NASDAQ Stock Market Composite – Even though this market index includes all of the stocks that are listed on the NASDAQ market, it is historically weighted toward technology stocks. This condition is the result of the fact that it is a market cap weighted index and thus the large cap stocks of technology companies strongly influence this index.

o The Dow Jones Industrial Average – This is the old-timer of the bunch. The Dow is the oldest, most widely known and most quoted of all the market indexes. The Dow tracks 30 of the most influential companies in the US and because it represents only large companies, it misses out on the small and mid-size companies completely. Unlike the S&P 500 and the NASDAQ, the Dow is a price weighted market index which means that if a stock price changes by $1, the effect on the market index is the same no matter the price of the stock. The Dow reflects only about 25% of the total market but changes in the Dow tend to reflect consumer confidence in the stock market as a whole.

What perspective does each index take?

Because each of the indexes takes a different approach, the stock market movement for each is different. For example, the NASDAQ structured so that technology stocks enjoy greater prominence that those in other stock sectors. This was evident in the late 1990’s when the technology boom was taking place. As events unfold that effect the technology sector, the NASDAQ will tend to see the most dramatic stock market movement, although the Dow will also be significantly affected.

The S&P 500, on the other hand, is not as severely impacted by tech stocks but tends to have a stock market movement that more accurately reflects the market in its entirety. Because it is weighted to the larger stocks it does not have the violent reaction to Wall Street news that its small-cap stocks might cause. The overall balance of the S&P 500 causes a more accurate representation of market movement than the Dow. This is the reason that most financial professionals use it as their barometer for stock market movement.

The Dow is the interesting one of the bunch; the granddaddy of the market indexes, it looks only to the 30 most influential stocks for its analysis of market movements. These are all large-cap stocks so they do not accurately evaluate the entire market, yet the Dow has proven to be the best market index for indicating consumer confidence.


No one index gives you the entire picture of stock market movements. The combination of the three can help you draw better conclusions about the market movements and what is motivating them. Activity by the tech sector will appear with strong reactions by the NASDAQ. Strong movements by the Dow can indicate whether the consumers are feeling good about the market in general. The Dow, though weighted to the top, will be a better indication of the overall stock market movement. By considering all three, successful traders can locate where highs and lows in stock market movement can be found and invest accordingly.


Elements Of An Effective Strategic Internet Marketing Plan

Most internet marketers would agree that developing a strategic internet marketing plan has always been a challenge to them as they hardly find the time and commitment to focus on it. With a lot of responsibilities at hand, the attention they allot for it becomes limited. This instance may sound reasonable but giving into it would definitely set drawbacks to any business.

In general a marketing strategy serves as the steering wheel by which you maneuver your entire online business to a specific direction. Opportunities will come and go and your business environment will change inevitably. But with a definite set of objectives and marketing techniques you will always land on the best actions. This goes to show the risks of putting your marketing efforts into waste and ending up guessing about the ideal solutions to your business problems are eliminated.

Contrary to what others believe, your business website should be a major part of your overall internet marketing campaign and planning. Your website which is your primary online marketing means should be aligned with your offline efforts. This is the ideal way for your company to present a consistent style and message to your target audience. Thus, your overall company objectives can be easily achieved.

Your website’s status defines the focus of your techniques. If your website is already up and running, you can now focus on effectively marketing it. If your website needs improvement, you first need to focus on enhancing its features and making it complement your marketing efforts.

It is advisable though that as you develop a marketing scheme, you are creating your website along with it. This can keep your mind focused in the tactics that you will employ in promoting your website. All the same, the objectives and strategies that you have once fixed may change as your time and situation allows it.

A strategic internet marketing plan, in general, focuses on the internet marketing strategies and programs for a certain website belonging to any online or offline business. This online plan includes developing strategies and action plans that are carefully designed to help you reach your marketing goals.

Its parts could be divided into three parts. They are the objective, the marketing strategy and the marketing tactic. Each of these parts plays a significant role to any online marketing success.

All plans start with an objective or a set of objectives. The objective answers the common question most business owners face: “How will I overcome my main marketing challenges?”

Let us say that one of your marketing challenges is how to utilize your website to promote your service and gain an increased profit rate. This will lead you to an objective that reads as: “To develop to your website’s online visibility in order to attract more visits that will soon convert to sales.”

Meanwhile, the marketing strategy defines general approaches that should be observed to attain the objective. In relation to the above-stated objective, the marketing strategies would be: improve online communication and information for your targeted audience; build general awareness of and interest in your company online; effectively communicate your website’s existence and benefits to your current and prospect clients.

Finally, you have the marketing programs or action plans which fall under the name marketing tactic. In connection with the two previous examples, your action plans could involve three steps. These are emerging as authority in your in niche by sharing helpful experiences and information through discussion forums; circulating an email newsletter; registering your website to targeted search engines and directories.

These are the basic information any strategic internet marketing plan holds. Remember by strictly implementing marketing action plans that are aligned with your marketing strategies and objectives, your opportunity to business success increases.